🏠 Greenway Roofing
Roofing & Exteriors · Charlotte, NC · US · USD $6,800/mo · Account Manager: Leonardo Rocha
MTD Spend
$2,790
of $6,800 budget
Pacing
95%
+12.2% vs prev 30d
Conv (30d)
48
+23.1% vs prev 30d
CPA (30d)
$136
-8.8% vs prev 30d
Target CPA
$150
9% under target
Conversion Trend · Last 30 days
| Campaign | Status | Spend | Conv | CPA | CTR | Impr. share | Lost share | 7d |
|---|---|---|---|---|---|---|---|---|
| Roof Repair - Search | Enabled | $2,340 | 22 | $106.36 | 5.2% | 68% | rank 22% budget 10% | ↗ |
| Roof Replacement - Search | Enabled | $1,980 | 14 | $141.43 | 4.6% | 58% | rank 32% budget 10% | → |
| Emergency Roof - Search | Enabled | $1,260 | 9 | $140.00 | 6.8% | 71% | rank 19% budget 10% | ↗ |
| Brand - Search | Enabled | $340 | 7 | $48.57 | 8.9% | 92% | rank 5% budget 3% | → |
| PMax - Local | Enabled | $600 | 6 | $100.00 | 0.0% | — | PMax | ↗ |
| Headline 1 | Strength | Spend | Conv | CPA | CTR |
|---|---|---|---|---|---|
| Charlotte Roof Repair Experts | Excellent | $1,840 | 18 | $102.22 | 5.4% |
| Same-Day Roof Inspection | Good | $1,240 | 11 | $112.73 | 6.1% |
| Free Roofing Estimate | Good | $980 | 7 | $140.00 | 4.7% |
| Search term | Clicks | Conv | Cost |
|---|---|---|---|
| emergency roof repair charlotte | 42 | 8 | $280 |
| metal roof replacement near me | 38 | 6 | $295 |
| 24 hour roofer charlotte nc | 31 | 5 | $245 |
📧 Weekly Client Email · Drafted by actcenter
Generated in your tone, with live numbers. Ready to send.
Hi Marcus,
Solid week for Greenway. Quick rundown:
**The wins (May 5–11)**
- 13 leads at $102 each — best week of the quarter
- New "Same-Day Inspection" headlines pulled 6.1% CTR (up from 5.2% on the old set)
- Emergency campaign holding 71% impression share clean
**One thing to flag**
- "metal roof cost" cluster picked up 3 weeks ago — eating ~12% of spend with zero conversions. Adding it as negative this week. Should claw back ~$200/mo for the high-intent campaigns.
**For Tuesday's call**
- Greenway is at 95% MTD pacing. Room to push +10% on emergency budget if you want to capture more lost-rank impressions (32% lost on Replacement campaign).
- Worth talking through metal vs asphalt mix in the lead flow.
Talk soon,
Leonardo
Solid week for Greenway. Quick rundown:
**The wins (May 5–11)**
- 13 leads at $102 each — best week of the quarter
- New "Same-Day Inspection" headlines pulled 6.1% CTR (up from 5.2% on the old set)
- Emergency campaign holding 71% impression share clean
**One thing to flag**
- "metal roof cost" cluster picked up 3 weeks ago — eating ~12% of spend with zero conversions. Adding it as negative this week. Should claw back ~$200/mo for the high-intent campaigns.
**For Tuesday's call**
- Greenway is at 95% MTD pacing. Room to push +10% on emergency budget if you want to capture more lost-rank impressions (32% lost on Replacement campaign).
- Worth talking through metal vs asphalt mix in the lead flow.
Talk soon,
Leonardo
74-Checkpoint Audit · Snapshot
8/8 Conversion tracking
7/9 Wasted spend
12/12 Account structure
14/15 Keywords + QS
10/10 Ad assets
9/9 Bidding
11/11 Settings
71/74
Overall · 3 issues to fix