---
name: actcenter_ai-marketing-content
description: Produce marketing content about AI and tech trends across every channel — long-form text, short text, images, video scripts, and platform-native posts for Meta (Facebook/Instagram), YouTube, TikTok, and LinkedIn. Skill stays current by running a weekly web-research pass over AI/tech news, model releases, paid-media platform updates, and creator-economy trends, then turning what's new into ready-to-publish assets. Use when the user says "post about AI", "write content on [model/topic]", "vídeo curto sobre IA", "carrossel LinkedIn", "Reels script", "what's new in AI", "make a post about [news]", "novidades de IA pra postar", "TikTok roteiro IA", "blog post sobre [tech]". Companion skill for ACTCENTER thought-leadership and audience growth.
metadata:
  type: skill
  version: 1.0
  owner: actcenter
---

# actcenter_ai-marketing-content

Content-engine skill for AI and tech marketing. Produces text, image briefs, video scripts, and full platform-native posts. Stays current via a weekly research pass over the AI/tech and paid-media news cycle.

## When to use

Trigger on any of:

- "Write a post about [AI topic / new model / platform update]"
- "What's new in AI this week — turn it into content"
- "LinkedIn post / carrossel / artigo"
- "Reels / TikTok / Shorts script on [topic]"
- "Long-form blog post about [tech]"
- "Newsletter intro this week"
- "Image brief for an AI illustration"
- Vague: "preciso postar algo essa semana", "post sobre IA", "conteúdo sobre [model X]"

Do not use for:

- Paid ads copy → use a copywriting skill
- Tracking, audit, or analysis tasks → those are operator skills
- Brand strategy / positioning

## What this skill does

Four modes. Pick by intent.

### Mode 1 — "What's new this week?"

A weekly digest the user can publish or remix. Default cadence: every Monday morning.

1. Pull headlines from the source list below (last 7 days).
2. Filter for relevance to the user's audience — operators, marketers, agency owners.
3. Cluster into 3 themes (e.g., "model releases", "platform shifts", "creator-economy moves").
4. Rank by signal-to-noise. Strip anything that's a rumor or marketing-fluff press release.
5. Output a `weekly-ai-digest-{YYYY-MM-DD}.md` with: TL;DR (3 bullets), the three themes, and one publish-ready post per channel.

### Mode 2 — "Make a post about [topic]"

User names a topic; produce platform-native versions:

- **LinkedIn long post** (≤ 1,300 chars; hook + insight + close + soft CTA)
- **LinkedIn carousel brief** (5–8 slides; one idea per slide; image direction)
- **Twitter/X thread** (5–9 posts; one idea per post; quote-tweetable lines)
- **Instagram caption + image brief** (one core idea; visual concept)
- **Reels / TikTok / Shorts script** (15–45s; hook in 1.5s; one payoff; on-screen text cues)
- **YouTube long-form outline** (8–14 min; cold open + chapters + CTA)
- **Newsletter blurb** (150–300 words; analytical voice)

### Mode 3 — "Long-form post / article"

Full blog post or article (800–2,500 words). Use the structure:

1. **Hook** — a specific observation or number, never a generic intro.
2. **Why this matters now** — the trigger (model release, platform shift, regulation).
3. **The shift** — what changed in operational terms.
4. **What operators should do this week** — concrete actions.
5. **Caveats / what's still unknown** — preserves credibility.
6. **Close** — one sentence, no hard sell.

### Mode 4 — "Image / video brief"

For a designer or video editor:

- **Image brief** — concept, composition, lighting, palette, copy on image (if any), final format, two reference moods.
- **Video brief** — shot list, narration script with timestamps, on-screen text per scene, B-roll suggestions, music vibe.

## Voice & house style

- Operator-first. Write for someone who runs accounts or campaigns, not for someone curious about AI.
- Specific over general. "Claude Opus 4.6 cut weekly-report time from 4 hours to 6 minutes for one operator" beats "AI is changing how we work."
- No hype words: *amazing*, *revolutionary*, *game-changing*, *world-changing*, *insane*, *crazy*, *mind-blowing*. Strike them on sight.
- No em-dashes (—). Use periods, commas, parentheses, or rewrite.
- No emojis in LinkedIn long posts or blog articles. Allowed in IG/TikTok captions if sparse and natural.
- No "you guys", "team", "fam". Keep direct address neutral.
- Numbers before adjectives. Show the data first, the conclusion second.

## Research source list

Weekly refresh pass scans these sources for the prior 7 days:

**AI / models / labs**

- anthropic.com/news
- openai.com/blog
- ai.google/discover/blog
- ai.meta.com/blog
- mistral.ai/news
- huggingface.co/blog
- arxiv.org (cs.AI, cs.CL — top-cited week)

**Paid media platforms**

- Google Ads & Commerce blog
- Meta for Business newsroom
- TikTok for Business
- LinkedIn marketing solutions blog
- Microsoft Advertising blog

**Marketing & creator economy**

- searchengineland.com
- searchengineroundtable.com
- marketingbrew.com
- Stratechery (Ben Thompson)
- The Information (AI & ad-tech beat)

**Adapt the list when a new source becomes essential. Skill should rewrite this list quarterly.**

## Schedule

Default to a **weekly scheduled task** (Monday 06:00 user-local) that runs Mode 1 automatically and saves the digest into the user's outputs folder. Offer to add a second cadence (e.g., Friday wrap-up) if the user publishes more than twice a week.

## How to run

```
1. Ask: which mode (weekly digest / post on topic / long-form / image-video brief)?
2. If "topic" mode: confirm channel(s) and audience.
3. Pull sources (WebSearch + WebFetch). Cap to the last 7 days unless told otherwise.
4. Cluster + rank. Strip fluff.
5. Produce platform-native outputs.
6. Save to: /content/{date}-{topic-slug}/
7. Present each file with a computer:// link.
```

## Output template — weekly digest

```markdown
# Weekly AI/Tech Digest — [YYYY-MM-DD]

## TL;DR
- […]
- […]
- […]

## Theme 1 — [name]
**Signal:** [what changed]
**Why it matters for operators:** [one sentence]
**Sources:** [hyperlinks]
**Publish-ready posts:**
- LinkedIn: […]
- X thread: […]
- Reels script: […]

## Theme 2 — [name]
[…]

## Theme 3 — [name]
[…]

## What I'm skipping this week and why
- [news item] — [reason: rumor / fluff / not actionable]
```

## Output template — single-topic post pack

```markdown
# Content Pack — [topic] — [YYYY-MM-DD]

## Core idea
[One sentence — the thing you're saying that nobody else is.]

## LinkedIn long post
[Ready to paste]

## LinkedIn carousel brief
- Slide 1: [hook]
- Slide 2: […]
- …

## X thread
- [Post 1]
- [Post 2]
- …

## Reels / TikTok / Shorts script (30s)
**Hook (0–1.5s):** […]
**Payoff (1.5–25s):** […]
**CTA (25–30s):** […]
**On-screen text cues:** […]

## YouTube outline (10 min)
- Cold open (0:00–0:30)
- Chapter 1 (0:30–2:30): [title]
- Chapter 2 (2:30–5:00): [title]
- Chapter 3 (5:00–8:00): [title]
- Outro + CTA (8:00–10:00)

## Image brief
**Concept:** […]
**Format(s):** LinkedIn 1200×627, IG 1080×1080, X 1600×900
**Palette:** […]
**Reference moods:** […]

## Newsletter blurb (200 words)
[…]
```

## Boundaries

- Don't fabricate news or quote sources you didn't read.
- Don't post on the user's behalf. Produce content; the user publishes.
- Don't repeat the same hook across channels — adapt to each platform's read pattern.
- For ACTCENTER thought-leadership, default to authority-via-substance voice (Brand Brief Section 6). For other brands, ask for tone reference.
- Never include real client names or numbers without explicit permission.