Senior PPC Consultant — US · CA · AU · LATAM · BR

Turning ad spend into measurable growth.

I help agencies and brands scale Google, Meta and Microsoft Ads campaigns with senior-level strategy, AI-powered reporting, and accounts I treat like my own. 15+ years in marketing, 8+ in paid media.

Book a Discovery Call → Try actcenter
$350K+
Monthly ad spend managed
35+
Active accounts under management
5
Countries served
15+
Years in marketing

Trusted by agencies and brands across North America and beyond

Titan PPC Adborg New Sparkplug Impact Minds Cumorah Academy
What I do

Paid media that pays for itself.

I work as an extension of your team — running, auditing and scaling paid media accounts with the depth of a senior in-house lead and the agility of a specialist. Lead generation and e-commerce, in five markets and three languages.

G

Google Ads Management

Full account management across Search, Performance Max, Shopping, Display and YouTube. From buildout to bid strategy, search terms cleanup, RSA optimization and quarterly reviews.

M

Meta & Multi-Channel

Facebook and Instagram Ads, plus Microsoft Ads and programmatic display when the funnel needs it. Pixel + CAPI implementation, lookalikes, retargeting and creative testing.

A

Account Audits & Strategy

200+ checkpoint audits for inherited accounts, agency-to-agency white-label support, and strategic consulting for in-house teams who need a senior set of eyes.

AI

AI-Powered Reporting & Dashboards

Custom dashboards and AI-assisted workflows that turn raw account data into decisions. Clients see what's working, what's wasted, and what to do next — without waiting for the monthly deck.

Selected clients

Long-term partnerships, not one-off projects.

Across these accounts I lead consulting and hands-on account management — strategy, buildout, optimization, reporting, and quarterly reviews. Below are five long-standing partners.

TITAN PPC 🇨🇦
White-label PPC agency

White-label PPC agency serving US and Canadian businesses across roofing, plumbing, education, B2B and e-commerce verticals.

My role: Consulting and full account management for 25+ Google Ads accounts.
ADBORG 🇺🇸
Performance marketing agency

Performance marketing agency focused on lead generation for US-based home repair, auto service and health businesses.

My role: Consulting and full account management on Google Ads + Meta Ads.
NEW SPARK PLUG 🇺🇸 🇨🇦
Auto-repair lead-gen platform

Specialist agency for independent auto repair shops across the US and Canada — proprietary lead-gen platform with calls + forms tracking.

My role: Consulting and account management across the client roster.
IMPACT MINDS 🇺🇸
Behavioral health · Scottsdale, AZ

Behavioral health outpatient clinic in Scottsdale, Arizona — mental health and addiction treatment, fully HIPAA-aware.

My role: Paid media strategy, Google + Meta Ads management, compliance-safe creative review.
CUMORAH ACADEMY 🌎
501(c)(3) educational nonprofit

Christian-aligned 501(c)(3) educational nonprofit running Google Ad Grants ($10k/month) and Meta Ads for international student recruitment and donor acquisition.

My role: Google Ad Grants compliance, dual-funnel paid strategy (students + donors), Meta lookalike audiences.
Product · Built by RMC actcenter

The operating system for PPC agencies.

After managing 25+ accounts a day, I built the tool I wished existed. actcenter reads your Google Ads MCC, watches every account daily, and hands each strategist a ready-to-run briefcase every morning — pacing, tCPA health, search-term drift, RSAs, and the email to send. 11 hours of recurring work become 2.5.

Try with your data → Talk to me about it
8.5h
saved per specialist per week
24+
accounts per strategist, fully supported with daily AI briefcase
18mo
in production across 39 active accounts. Not a vendor — an operator.
▸ actcenter.io · live interactive demo
Open full site ↗

Click anywhere inside to interact · sample MCC with 24 fictional accounts · your data stays on your machine

Leonardo Rocha
About

15 years in marketing. 8 in paid media. Every account treated like my own.

I'm Leonardo Rocha — a PPC consultant based in Brazil, working with agencies and brands across the US, Canada, Australia, LATAM and Brazil.

I started in advertising agencies in Brazil back in 2008, working across men's fashion, finance, education and music. That generalist background is what shapes how I run paid media today: I think about the campaign before I think about the bid, the customer before the keyword, and the business before the platform.

Since 2017 I've been 100% focused on digital — paid search, paid social, landing pages and conversion tracking. Today I sit between five long-term clients in three countries, managing $250K+ in monthly ad spend across lead generation and e-commerce.

Connect on LinkedIn →

What I'm known for

  • Senior judgment. I don't outsource thinking to platform recommendations. Smart Bidding is a tool, not a strategy.
  • Compliance fluency. I run accounts in regulated verticals — behavioral health, education, nonprofits, Ad Grants — without tripping policy.
  • AI as leverage. Custom dashboards, automated audits, AI-assisted copy and reporting. I ship faster than agencies twice my size.
  • No fluff. Honest reporting. If something didn't work, you'll hear it from me before you find it in the data.

Where I've worked

TITAN PPC 2021–now · 5 yrs LATINCOUVER 2020–21 · 1 yr FACSETE 2018–20 · 2 yrs KLUS 2010–12 · 2 yrs MICHAEL 2008–09 · 1 yr + agencies BH / Brazil · 3 yrs

Education & certifications

  • CBA Marketing — IBMEC, Brazil
  • BA Communication — UNIBH, Brazil
  • Business Foundations — SELC, Vancouver
  • HubSpot — Inside Sales, Inbound, Email
  • Rock Content — Advanced Content Marketing
How I work

A clear path from “let's talk” to “this is working.”

01

Discovery

A 30-minute call. You walk me through the business, the goals and the current setup. I ask the questions a senior would ask before quoting.

02

Audit

For existing accounts, I run a structured 200+ checkpoint audit covering tracking, structure, wasted spend, creative and bidding. You get a written report with prioritized fixes — yours to keep, even if we don't continue.

03

Build / Optimize

Whether it's a buildout or a takeover, I structure the work in weekly sprints: scale & structure, targeting, quality & creative. No black box.

04

Report & Iterate

Custom dashboard + weekly written update + monthly call. You always know what's running, what's working, and what's next.

What clients say

In their words.

Let's talk

Ready to make your ad spend work harder?

30-minute discovery call. No pitch, no obligation. You leave with at least one thing you can apply to your accounts this week.

✓ Thanks — your message is in. I'll reply within one business day.
Chat on WhatsApp