Every AI-for-PPC tool launched this past year ships the same promise — an agent writing to your account. actcenter is built on the opposite bet, and the difference shows up by week three.
Not a demo. These run in production today across a 39-account book. Metrics below are illustrative — swap in your own once it's live on your stack.
Reads your whole portfolio overnight and surfaces the three actions that actually move the needle this morning — so nobody triages 30 tabs by hand.
Structured, copy-paste skills across audit, optimization and reporting — the repetitive layer of account work compressed from hours into minutes.
The 200-checkpoint audit that used to be quarterly now runs every night. Broken tracking and wasted spend get caught in days, not months.
AI drafts the weekly client update so it sounds like you wrote it — not a robot. You review and send in two minutes instead of twenty.
Pacing burn, tCPA health, and search-term drift watched continuously. You hear about the issue from the dashboard, not from an angry email.
Where it all lands. Read-only dashboards installed in your MCC that your whole team reads — stakeholders included. No login to the ad platform required.
Each one maps to a workflow already shipping across 39 live accounts. Open any to see real shape, interactions and structure.
The whole book at 8am — every account's pacing, alerts and waste in one view. For heads of media and agency owners.
Open dashboard →One account, deep: campaigns, RSAs, top + waste search terms, a 30-day trend, and a pre-drafted weekly email in your tone.
Open dashboard →Daily burn vs plan, end-of-month projection per account, multi-currency aware, critical alerts when an account drifts.
Open dashboard →More shipping this quarter — Search-Term Drift · tCPA Health Monitor · 74-Checkpoint Audit · Opportunities Map
Download the HTML, open in any browser. Sample data inside. Perfect to share with stakeholders.
I install Google Ads Scripts in your MCC. They export to a Sheet you own. The dashboard reads from it. Hourly or daily refresh.
For teams on Anthropic's Google Ads MCP. The dashboard reads live via the connector. No Sheets bridge. Read-only ops only.
Operational figures from running RMC's own book. Client-performance results are under NDA / white-label and shown per-engagement, not publicly.
If that's your business — not just your ad accounts — there's a system here for you.
The thinking behind actcenter, in long form. All free to read.
Fifteen copy-paste prompts across audit, optimization and reporting — distilled from 5+ years of accounts. Cut account-management time by 60%.
Read the post →The differentials behind actcenter's read-only bet — and the one nobody asks about until week three.
Read on the blog →The day-to-day cost of managing 25+ Google Ads accounts — and the system that fixed it.
Read on the blog →The exact prompts that turn raw account data into a call agenda in minutes — ready to paste.
Read on the blog →The file-based dashboard ships in zero minutes — I can hand you one with sample data today. Tell me your stack and I'll show you the fastest path to live.