Free resources

The same tools and skills I use to run 25+ accounts.

Free download: a complete portfolio dashboard plus 8 Claude skills โ€” built in production, used every day inside actcenter and Rocha Media Consulting. Take them, adapt them, ship them.

โ˜… Featured download

Portfolio Overview ยท the actcenter dashboard, ready to use.

A free, single-file HTML dashboard for PPC managers. Open it in any browser, then rebuild it with your own Google Ads data in 5 minutes using Claude. No SaaS. No login. No analytics setup.

The weekly pre-flight ยท 4 skills

35 minutes that replace 2-3 hours of report assembly.

The four Claude skills referenced in The 4 AI prompts I run before every weekly client call. Designed to run in sequence โ€” about 35 minutes total per account. Free to download, modify, and rename for your operation.

โšก
Claude Skill ยท 01
actcenter_weekly-health-check

The 6-minute weekly read

tCPA Health Check applied to every account. Lands the account in one of 5 states (HOLD ยท RAISE ยท LOWER ยท DIAGNOSE ยท RISK) and outputs the top 3 actions for the week, ranked.

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Claude Skill ยท 02
actcenter_search-terms-analyst

Query Classification Grid

Scans 14-30 days of search terms across 10 standard waste clusters. Outputs editor-ready negatives CSV + summary markdown with top 3 wasted clusters and winners worth promoting.

โœ๏ธ
Claude Skill ยท 03
actcenter_rsa-review

7-axis RSA audit + 15 new headlines

Character compliance, variety, pinning discipline, Title Case, punctuation, message-match, Ad Strength. Writes 15 new headlines on 8+ angles + 4 descriptions + 14-day test plan.

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Claude Skill ยท 04
actcenter_gbp-audit

Google Business Profile audit

Completeness, reviews health, local SEO signals, competitive position vs top 3 competitors. Operator markdown + optional client-facing PPTX deck.

Bonus skills ยท 4 more

Operator tools used across actcenter.

Skills that don't live inside the weekly pre-flight but earn their keep every week โ€” debugging sites, critiquing designs, exporting Claude outputs to design-ready formats, and powering the marketing content engine.

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Bonus skill
actcenter_site-debug

5-pass live site debug

Console, network, layout, performance, on-page SEO. Five structured passes that produce a prioritized fix list โ€” useful before any campaign launch.

๐ŸŽจ
Bonus skill
actcenter_design-debug

6-axis design critique

Hierarchy, spacing, alignment, color, typography, brand fit. Hand it any landing page, ad creative, or dashboard mockup and get specific, actionable feedback.

๐Ÿ“ค
Bonus skill
actcenter_cowork-to-design-export

Cowork โ†’ design-ready export

Turn any Claude Cowork output into PNG, SVG, PDF, PPTX, Figma, Canva, or social-ready formats. Stops the "copy/paste into Keynote at 11pm" loop.

๐Ÿ“ฐ
Bonus skill
actcenter_ai-marketing-content

AI marketing content engine

Multi-channel post generator with weekly auto-refresh from the news cycle. LinkedIn, Twitter, blog, newsletter โ€” same insight, four formats.

Step-by-step

How to use these skills inside Claude.

A 4-step walkthrough โ€” same approach I used to ship the actcenter MVP. Works for any skill in this library.

1

Download the skill

Click any "Download SKILL.md" button above. You'll get a single Markdown file โ€” that's the whole skill. The README explains what it does.

2

Install it in Claude

Open Claude desktop, go to Settings โ†’ Skills, and drop the SKILL.md in. Or paste its content into a new Claude project so it's available in chat.

3

Run it on your data

Drop your Google Ads CSV (or any input the skill expects) into chat, then invoke the skill by name or trigger phrase. Most skills run in 5-10 minutes.

4

Approve and apply

Every skill proposes โ€” none of them act on your account. Read the output, edit if needed, then apply the change in Google Ads Editor yourself.

Want this built into your operation?

If you'd rather have me install, run, and refresh these inside your team โ€” that's what Rocha Media Consulting does.