Field notes

Notes from running 25+ PPC accounts and building actcenter.

AI workflows, dashboard design, paid media strategy. Written by the operator, not the marketer.

→ Free resources: Claude skills, prompts, dashboard templates

Marketing Agencies
15
Claude Skills for Marketing Agencies
5 Diagnostics 5 Optimization 5 Reporting
· 14 min read

15 Claude skills for marketing agencies — copy-paste prompts that work.

Fifteen structured prompts across the full client lifecycle — audit, optimization and reporting — distilled from 5+ years running auto repair, home services, behavioral health and nonprofit accounts. Each ships with the complete copy-paste prompt and a practical tip. Cut account-management time by 60%.

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actcenter — operational intelligence dashboard PPC Operations
· 9 min read

Operational intelligence, not autopilot: the three differentials behind actcenter.

Every AI-for-PPC tool launched in the last year ships the same promise — agents writing to your Google Ads account. We built actcenter on the opposite bet: read-only AI, human-applied changes, live dashboards as the consumption layer. Here are the three differentials that fall out of that bet — and the fourth that nobody asks about until week three.

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actcenter Portfolio Overview actcenter
· 6 min read

Why I built actcenter: the day-to-day cost of managing 25+ Google Ads accounts.

It was a Tuesday in March. 14 browser tabs, three Sheets, a Looker dashboard — and a client email I couldn't answer in time. That morning we missed a tracking pixel that had been broken for three days. The surface of the work had outgrown the tools. This is the story of the system I built to fix it: a Priority Engine that ranks 25 accounts down to 3 actions, AI Cortex Skills that compress hours into minutes, and the tCPA Health Check framework that's been in production for 18 months across 39 active accounts.

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AI prompts powering an operator's weekly client call AI & Workflows
· 4 min read

The 4 AI prompts I run before every weekly client call.

Top movers, hidden risks, opportunities ready to push, and the 3 questions to ask. Plain English, no fluff.

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