Rocha Media Consulting — Senior PPC Consultant

What I do

Paid media that pays for itself.

I work as an extension of your team — running, auditing and scaling paid media accounts with the depth of a senior in-house lead and the agility of a specialist. Lead generation and e-commerce, in five markets and three languages.

G

Google Ads Management

Full account management across Search, Performance Max, Shopping, Display and YouTube. From buildout to bid strategy, search terms cleanup, RSA optimization and quarterly reviews.

M

Meta & Multi-Channel

Facebook and Instagram Ads, plus Microsoft Ads and programmatic display when the funnel needs it. Pixel + CAPI implementation, lookalikes, retargeting and creative testing.

A

Account Audits & Strategy

200+ checkpoint audits for inherited accounts, agency-to-agency white-label support, and strategic consulting for in-house teams who need a senior set of eyes.

AI

AI-Powered Reporting & Dashboards

Custom dashboards and AI-assisted workflows that turn raw account data into decisions. Clients see what's working, what's wasted, and what to do next — without waiting for the monthly deck.

Selected clients

Long-term partnerships, not one-off projects.

Across these accounts I lead consulting and hands-on account management — strategy, buildout, optimization, reporting, and quarterly reviews. Below are five long-standing partners.

TITAN PPC 🇨🇦

White-label PPC agency

White-label PPC agency serving US and Canadian businesses across roofing, plumbing, education, B2B and e-commerce verticals.

My role: Consulting and full account management for 25+ Google Ads accounts.

ADBORG 🇺🇸

Performance marketing agency

Performance marketing agency focused on lead generation for US-based home repair, auto service and health businesses.

My role: Consulting and full account management on Google Ads + Meta Ads.

NEW SPARK PLUG 🇺🇸 🇨🇦

Auto-repair lead-gen platform

Specialist agency for independent auto repair shops across the US and Canada — proprietary lead-gen platform with calls + forms tracking.

My role: Consulting and account management across the client roster.

IMPACT MINDS 🇺🇸

Behavioral health · Scottsdale, AZ

Behavioral health outpatient clinic in Scottsdale, Arizona — mental health and addiction treatment, fully HIPAA-aware.

My role: Paid media strategy, Google + Meta Ads management, compliance-safe creative review.

CUMORAH ACADEMY 🌎

501(c)(3) educational nonprofit

Christian-aligned 501(c)(3) educational nonprofit running the full $10k/month Google Ad Grants ceiling plus Meta Ads. Grants requires keyword-level compliance that 90% of PPC consultants don't know how to maintain.

My role: Google Ad Grants compliance, dual-funnel paid strategy (students + donors), Meta lookalike audiences.

About

15 years in marketing. 8 in paid media. Every account treated like my own.

I'm Leonardo Rocha — a PPC consultant based in Brazil, working with agencies and brands across the US, Canada, Australia, LATAM and Brazil.

I started in advertising agencies in Brazil back in 2008, working across men's fashion, finance, education and music. That generalist background is what shapes how I run paid media today: I think about the campaign before I think about the bid, the customer before the keyword, and the business before the platform.

Since 2017 I've been 100% focused on digital — paid search, paid social, landing pages and conversion tracking. Today I sit between five long-term clients in three countries, managing $350K+ in monthly ad spend across lead generation and e-commerce.

Connect on LinkedIn →

What I'm known for

Senior judgment. I don't outsource thinking to platform recommendations. Smart Bidding is a tool, not a strategy.
Compliance fluency. I run accounts in regulated verticals — behavioral health, education, nonprofits, Ad Grants — without tripping policy.
AI as leverage. Custom dashboards, automated audits, AI-assisted copy and reporting. I ship faster than agencies twice my size.
No fluff. Honest reporting. If something didn't work, you'll hear it from me before you find it in the data.

Where I've worked

TITAN PPC 2021–now · 5 yrs LATINCOUVER 2020–21 · 1 yr FACSETE 2018–20 · 2 yrs KLUS 2010–12 · 2 yrs MICHAEL 2008–09 · 1 yr + agencies BH / Brazil · 3 yrs

Education & certifications

CBA Marketing — IBMEC, Brazil
BA Communication — UNIBH, Brazil
Business Foundations — SELC, Vancouver
HubSpot — Inside Sales, Inbound, Email
Rock Content — Advanced Content Marketing

How I work

A clear path from “let's talk” to “this is working.”

01

Discovery

A 30-minute call. You walk me through the business, the goals and the current setup. I ask the questions a senior would ask before quoting.

02

Audit

For existing accounts, I run a structured 200+ checkpoint audit covering tracking, structure, wasted spend, creative and bidding. You get a written report with prioritized fixes — yours to keep, even if we don't continue.

03

Build / Optimize

Whether it's a buildout or a takeover, I structure the work in weekly sprints: scale & structure, targeting, quality & creative. No black box.

04

Report & Iterate

Custom dashboard + weekly written update + monthly call. You always know what's running, what's working, and what's next.

What clients say

Senior PPC eyes on every dollar you spend.

Paid media that pays for itself.

Google Ads Management

Meta & Multi-Channel

Account Audits & Strategy

AI-Powered Reporting & Dashboards

Long-term partnerships, not one-off projects.

actcenter — the AI-augmented PPC operations method.

Seven dashboards. Three install modes. Live in production today.

Portfolio Daily Briefcase

Single-Client Performance

Pacing & Budget Forecast

Three ways to install. Whichever fits your team.

File-based

Scripts + Sheets

Direct MCP